Client Communication Plan
My capstone course placed me on a team with four other students to create a complete go-to-market plan for the Unicorn Charity Club (UCC), a social impact youth-movement for K-6th grade girls. The communications plan is not only an overview of the strategy but a detailed plan of how the client could take action themselves — allowing the customer to implement even once our course disbanded. The main contents include a market analysis, target persona research, a crisis communication plan, a press kit, a complete communications strategy, and more. Reach out to mangold.mediations@gmail.com with any questions