In 2019, it is predicted that internet marketing spending will eclipse the amount spent on traditional marketing tactics like TV ads and print advertising for the first time ever in the United States.
Obama: Role Model for Proactive Crisis Communications
October 1, 2013, HealthCare.org, Obamacare’s enrollment website, was released with the idea of being easily accessible for everyone, but the website kept crashing on users. As the cornerstone of his campaign promise, this was a big deal. Without skipping a beat, Obama was able to get an interview on Between Two Ferns with Zach Galifianakis, targeting the […]
LifeLine: “Information No-Mans Land” for Refugees in the Middle East
With the rise of internal state conflicts in the Middle East, the world has witnessed a growing number of refugees and displaced persons as a result of the Civil War in Syria. 68.5 million people have been forcibly displaced from their homes worldwide with another 40 million internally displaced. 57% of these refugees come from […]
The Hard Way Out — The Struggles of Syrian Refugees
“What happened to the GPS?” mutters Ahmed Jinaid Ahmed, a former delivery driver in Syria. Ahmed and the rest of his party are totally reliant on a $275 phone — their sole compass to freedom. With mobile internet, it costs them three months’ pay. Following this device was Ahmed’s 19-year-old niece, 11-year-old nephew, and Ahmed’s brother. […]