In 2019, it is predicted that internet marketing spending will eclipse the amount spent on traditional marketing tactics like TV ads and print advertising for the first time ever in the United States.
Communication Strategy
Obama: Role Model for Proactive Crisis Communications
October 1, 2013, HealthCare.org, Obamacare’s enrollment website, was released with the idea of being easily accessible for everyone, but the website kept crashing on users. As the cornerstone of his campaign promise, this was a big deal. Without skipping a beat, Obama was able to get an interview on Between Two Ferns with Zach Galifianakis, targeting the […]